Branding

Branding
“Chris Hennessy and his video company did such a great job for my band, we are already getting new jobs. He has a knack for getting the audience to participate. His likable out-going personality helps people loosen folks up even if they are shy in front of the camera. Chris is also a very creative story-teller-editor. I would hire him again in a heartbeat.
-Katy Leaver, KGO Radio reporter-anchor
 
Thanks for a VERY FUN, productive shoot! Looking forward to collaborating with you again in the future.
-Eli Romberg, Google
 
A name, term, sign, symbol or design, or a combination of them intended to identify the products and services of one company to differentiate them from other companies.
 
Branding is not about getting your target market to choose you over the competition, it's about getting your prospects to see you as the only one that provides a solution to their problem.
Branding Video Objectives:
  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
 
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions. This can be accomplished via branding video storytelling.
 
It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication.
Share by: